The Advertising Forum by Marketecture

Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future

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Jason White, CEO of Mula, discusses the concept of agentic monetization and the evolution of digital content monetization. He highlights the importance of data in creating personalized user experiences and the need for digital media publishers to adapt to changing market dynamics. The conversation explores the challenges faced by publishers and the potential for technology to enhance content delivery and audience engagement.
Takeaways

  • Agentic monetization is a hot topic in the market.
  • Digital media publishers have relied on free traffic for too long.
  • Personalization is crucial for user engagement.
  • Data density can predict user behavior effectively.
  • The evolution of technology is reshaping digital media.
  • Publishers must adapt to become more like marketers.
  • Content syndication can enhance audience reach.
  • Doom scrolling reflects user engagement patterns.
  • The future of digital media is about improving user experiences.
  • A significant transition is underway in the digital landscape.

    • Chapters
    00:00 Introduction to Agentic Monetization
    02:59 The Evolution of Digital Content Monetization
    06:05 The Power of Data in Personalization
    08:58 Mula's Vision and Future of Digital Media
    12:04 The Future of Digital Media Publishers

    ...more
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    The Advertising Forum by MarketectureBy AdTechGod and Jeremy Bloom