We're delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

We love when things come full circle on Social Pros!

On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!

Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.

He gives expert advice on social teams' responsibilities, the role of social in business and navigating changes on channels.

Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!

Oh, and there's plenty of Jay Baer-isms too!

In This Episode:

• 0:00 – Introduction

• 4:43 – Introducing Jay Baer

• 6:25 – What Jay is up to now

• 11:03 – Download Jay's report, The Time to Win

• 11:50 – Unpacking social customer care in 2023

• 14:42 – Benefits and drawbacks of live chat

• 19:22 – How social pros can enact his advice

• 25:06 – Future book plans

• 27:09 – Jay's foray into creating tequila content

• 30:20 – What he's learned from working with brands

• 33:46 – Coping with shadow banning on social

• 35:29 – How can creators take control of data?

• 37:46 – Trademark Jay Baer-isms!

• 38:59 – Jay Baer's final two!

• 42:41 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Jay's website

• The Time to Win

• Follow Jay on LinkedIn

• Follow Jay on Twitter

• Follow Jay on Instagram

• tequila.jay on TikTok

• Tequila Jay Baer on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.