Jay McBain talks about selling ecosystems and how we need technology to do the heavy lifting so humans can do the uniquely human work of value creating and co-innovation. Sales is no longer a linear activity and digital matchmaking is a more efficient way to operate.

Key insights include: add value to your own brand, you cannot pitch the whole game, and trying to be a trusted advisor is a flawed approach.

Connect with Jay on LinkedIn, and with your host Fred Copestake at linktr.ee/fredcopestake.

Podcast sponsored by Remaster Media.