On this episode of Sippin’ & Selling with Joey Chanel, Joey sits down with Jay Williams, founder of Free Bird Water, to talk about building a beverage brand from scratch — and landing a major retail deal with Walmart in just two years.Jay shares the surreal moment of presenting in Bentonville, Arkansas… and the even bigger moment when he found out Free Bird was officially in. Starting with 400+ stores across the Southeast, the brand is expanding rapidly — now in over 2,000 locations and growing.But this isn’t just a retail story.Jay opens up about:Leaving a successful real estate career to go all-in on beverageChoosing aluminum cans over plastic (and why it matters)The inspiration behind the Free Bird name (yes, that one 🎸)Sourcing pristine spring water from the Blue Ridge MountainsCompeting in a category disrupted by Liquid DeathBuilding brand loyalty through NASCAR, rodeos, country music tours, and blue-collar American valuesFrom C-store grind to Circle K expansion, strategic partnerships, and flavor innovation on the horizon, this episode is a masterclass in being “responsibly aggressive” as an entrepreneur.If you’re in CPG, retail, beverage, or just love a great underdog-to-national-growth story — this one’s for you.👉 Check out Free Bird at drinkfreebird.com👉 Follow along as they expand into Florida and beyond👉 And stay tuned… because this brand isn’t dipping its toes — it’s all in.Cheers to big risks, clean water, and building something with soul.