Through storytelling, nonprofits can effectively communicate about the problems, how they are trying to address them and make emotional connections to attract supporters.

As with other businesses, public relations for nonprofit organisations play an important role in determining the success of their vision and mission. But the main challenge for most nonprofits is to allocate funds to PR efforts, as most of them have extremely tight budgets.

Making a small investment in public relations is a great way to raise awareness, reach a wider audience, acquire new volunteers, and increase donations.

For nonprofits, their primary goal is to make profits to support / promote their mission or cause and drive a social impact. Hence, their challenges are not same as any for-profit organisations.

Just like every for-profit organisations, non-profit organisation also faces some common and uniques challenges that they should find a way to tackle it.

Every nonprofit organisation needs volunteers to support their mission and objectives. They are the most valuable asset for any nonprofit that contributes in spreading awareness, fundraising and managing administrative and operational level tasks. Without a doubt, this is not at all possible to manage with limited staff working for nonprofits.

Secondly, volunteers devote their valuable time and energy because they believe in your vision / cause and wish to help in the best possible way to make a difference.

Act of giving is an important decision and a right step to make your life happier and meaningful. Apart from making you feel good, there are other reasons too on why you should donate to a charity or nonprofit of your choice.

Jay Charara, Chairman of JCFT was invited to the SeFolk.com network by its founder Robert Whitwood on 27th July 2021 to talk about the foundation.

Selected invite-only social entrepreneurs, founders, lawyers, accountants and CEOs of social enterprises at various stages on their journey attended this session via zoom.

There was a Q&A at the end where he gave some specific practical insights about the JCFT work. It was well received on the night.