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JCIRA: Curious and Interesting
By Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and R... more
FAQs about JCIRA: Curious and Interesting:
How many episodes does JCIRA: Curious and Interesting have?
The podcast currently has 114 episodes available.
JCIRA: Curious and Interesting episodes:
August 16, 202243. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products? 
May 04, 202243. 2-7: Effects of disclosure, product placement, and ad–context congruence May 04, 202243. 2-6: Emotional congruence of ad placement on YouTube May 04, 202243. 2-5: How can we minimize visual stereotypes in ads? May 04, 202243. 2-4: Saudi women take the wheel May 04, 202243. 2-3: Understanding the value of street art for artists, consumers, and brands May 04, 202243. 2-2: Using photovoice research for advertising theory May 04, 202243. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising? February 13, 202243.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites? February 13, 202243.1-5: Do virtual tours make you more likely to travel to an advertised destination?
FAQs about JCIRA: Curious and Interesting:
How many episodes does JCIRA: Curious and Interesting have?
The podcast currently has 114 episodes available.