The Drive with Alan Taylor

JD Power and Associates Helps You Find Your Voice | SEGMENT 7 | #274


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"What does that button do?" is a question many new vehicle owners find themselves asking. In fact, when it comes to purchasing a car, lack of knowledge can make the experience very intimidating. J.D. Power and Associates makes it easy for you to find the information you need. Geno Effler, Head of Corporate Communications, explains that the global data and analytics company is dedicated to being the voice of the consumer in any marketplace. The automotive industry is where they began and customer satisfaction is at the forefront of their work. New studies are being taken regularly focusing on everything thing from initial quality, to autos to avoid, dependability, customer satisfaction and more. Learn how J.D. Power and Associates can help get into your new car with confidence. | Listen to Full Episode #274

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Learn more about our featured guests and topics...

Guest: Geno Effler

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Guest Company: JD Power

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o Instagram

Event: NAIAS (Detroit Auto Show)

o Website

o Twitter

Other Helpful Links:

o Article: 2016 U.S. Sales Satisfaction Index Study
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