Season 1, Episode 24 – We’ve all seen the little “TM” at the end of a word
or brand name. It means Trademark. It’s meant to protect a company’s brand.
But why is it so important to a business or brand? Why register a
trademark? In this first part of a two part radio feature from August 22,
JDSA attorney Sally White explores the whys, hows, and whens, while
explaining What You Should Know About Trademarks.