How did Walmart manage to bring in more than 12 million visitors to their metaverse experience on Roblox? In this episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, reveals the behind-the-scenes stories of this Web3 partnership with Roblox, along with their partnerships with Netflix, Michelle Obama, CAMP, and why partnership is crucial for this gigantic brand. Tune in to learn more about the secret recipe for Walmart’s success: have a learning agenda for every innovative experiment and leverage the learnings to shape future activations. 

If you want to use Generative AI with more ethical intent, check out these five tips outlined by our team of technologists and DE&I experts at McCann Worldgroup. 

For more information, please reach out to me at [email protected]. 

Ron Gonen, the “Champion of Earth” recognized by the UN, and the Founder and CEO of Closed Loop Partners, discusses how his investment firm brings together the world’s biggest brands and entities like Target, CVS, Walmart, Starbucks, McDonald’s, and WWF to solve one of the most pressing issues in the world – climate change.  

Ron talks about AI and Metaverse’s impact on the future of sustainability and shares his pro tips for building partnerships among startups, corporates and governments. Tune in to learn how Ron initiates innovative competitive partnerships and develops industry solutions for the greater good. 

If you want to learn more on how brands can effectively lead the sustainability discussion, check out this IPG Collective Intelligence podcast: https://bit.ly/ipg_collective_intelligence_sustainability

For more information, please reach out to [email protected]

Guive Balooch, Head of L’Oréal’s Technology Incubator, shares why he sees partnerships as much more than just PR, and his outlook for the future of beauty inspired by The Fifth Element movie. He talks about how businesses should build MVPs with the right speed and scale, and how meaningful partnerships could lead to new business strategies, and even acquisitions. Tune in to learn how Guive, the top-notch “salesperson”, convinced the beauty empire to partner with Verily, an Alphabet company that aims to deliver precision health solutions, and how he creates a culture of collaboration from the inside out.

Check out the EP2 full transcript and key learnings here: https://bit.ly/3cbg7dj

As a leader in the business of creativity and Web3, we believe we must harness the power of the metaverse to democratize creativity and make it more accessible, sustainable, and inclusive. Therefore, we created the MWverse. Visit MWverse.live and experience our network's most creative work.

For more information, please reach out to [email protected] 

Katie Hunt, Co-Founder and Chief Innovation Officer of Showfields, the company that reimagines the retail experience through art, innovation, and diversity, shares her secret recipe for creating successful partnerships: Make a list of strengths and weaknesses, look for a partner who has the resources you don't, find time for new conversations, and more.

Hear Katie's vision for the future of retail, as well as how she has built innovative partnerships that have defined the industry throughout her impressive career at Warby Parker, The Fund, and Showfields.

Introducing “Jealous of the Partnership”, a podcast created by the McCann Worldgroup Futures Group. On this show, SVP of Global Innovation and Creative Partnerships Director, Elav Horwitz explores the world’s most innovative partnerships through the lens of people, culture, and business. Join her in the quest to meet the great minds behind the category-defining, culturally significant partnerships shaping our future. Check out the trailer to get a sense of what you could expect. Make sure to subscribe and stay tuned for more to come.