Wharton Marketing Matters

Jeanelle Teves, Chief Commercial Officer at Bugaboo


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Wharton's Barbara Kahn & Dr. Americus Reed speak with Jeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more.

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Wharton Marketing MattersBy The Wharton School

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