Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Jeanine Poggi, Editor in Chief at Ad Age

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Jeanine Poggi, Editor in Chief at Ad Age

Jeanine Poggi, Editor in Chief at Ad Age