Will It Stick?

Jeep: The People Powered Brand


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Few brands can claim that their customers do the majority of the marketing for them, and Jeep is one of the few. Listen to how Jeep has become a people-powered brand and hear about some of the radical stunts they have pulled.
See our source materials and other info for this episode at www.willitstickpodcast.com.
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Will It Stick?By Melissa DiGianfilippo & Alexis Krisay