Will It Stick?

How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand is one to learn from!

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Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually.

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Got Milk? is undoubtedly the most memorable advertising campaign of the 90s. Every celeb and every pop culture happening was tied into the campaign. It was parodied and it was copied by other brands, but did it increase milk sales?

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Tostitos has dreamed up and executed some pretty creative campaigns to make sure that when we walk down the chip aisle, we think of Tostitos for tortilla chips. From breathalyzer chip bags that will call you an Uber, to a spicy telenovela series... you can't predict what Tostitos will do next!

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White Claw has only been around for five years, but it dominates the seltzer category, mostly because White Claw fans across the U.S. have taken the brand into their own hands creating memes and videos that have gone viral. This episode will give you a glimpse into the power of creating a people-powered brand and the only thing you need know before diving in is: there ain't no laws when you're drinking Claws!

Brands have been raising money and awareness for breast cancer since the 80s when cause marketing really became a thing. But, today there is quite a bit of controversy around brands selling products to support Breast Cancer Awareness Month and this episode will encourage you to ask more questions before buying a product with a pink ribbon on it.

Also - GO GET YOUR GIRLS CHECKED! This is your friendly reminder to get a mammogram or check yourself!

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Just Do It: those 3 words might be the most iconic words in advertising. You hear it, and you immediately see the swoosh and think Nike. It feels like that slogan must have been a part of the brand since Nike’s inception, that’s how much a part of the brand it feels like it is. But the truth is, it wasn’t and the story behind the inspiration for the movement is INSANE.

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Red Bull has earned a reputation as the riskiest brand, pulling off insane stunts like doing donuts in a race car on the top of the world's tallest building or skydivers moving between gliders mid-air. But one of its stunts might hold the coveted spot as the world's most famous marketing stunt EVER.

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America is obsessed with bacon. But, did you know that once upon a time not so long ago people had to be CONVINCED to eat bacon for breakfast? AND, the concept of breakfast being the most important meal of the day was actually completely fabricated as a PR stunt by one company in an attempt to sell more bacon - and it WORKED.

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Durex is the top-selling condom brand in the world, selling more than 975 condoms every minute. What's really interesting about Durex is not just its edgy, attention-getting advertisements, but also how the brand is tackling some very taboo topics to challenge and change sexual norms.

Find source materials and full show notes at www.willitstickpodcast.com.