Will It Stick?

Iconic characters have played a huge role in successful advertising and marketing campaigns for decades, but not all brand mascots have sticking power like the subject of this episode. Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon... and most agree that she is the single most recognized brand mascot today. But did you know that Flo's character was created on accident?

See our source materials and other info for this episode at www.willitstickpodcast.com.

Burger King may not be the leader in fast food market share, but they might just be the KING of crazy advertising campaigns and PR stunts! The Home of the Whopper is known for some serious internet trolling of long-time competitor McDonald's, and the brand is always willing to take a gamble and try something new... and those risks don't always work out as planned.

See our source materials and other info for this episode at www.willitstickpodcast.com.

Come fly with us! Or, if it were the 60s, our promotion for this episode might read: COME FLY US. Airline ad campaigns in the 60s are a bit shocking under a 2021 lens. Stewardesses and sex were the center of many major airlines' advertising campaigns and one questionable promotion may have caused an increase in divorce rates!

See our source materials and other info for this episode at www.willitstickpodcast.com.

PETA is notorious for its insane marketing stunts and antics to make change when it comes to the ethical treatment of animals. Are its tactics warranted or do they go too far? And most importantly, do the antics actually work?

See our source materials and other info for this episode at www.willitstickpodcast.com.

Snickers is the world's favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course!

See our source materials and other info for this episode at www.willitstickpodcast.com.

The Blair Witch Project is credited with cultivating viral marketing at the start of the Internet era. So how did one movie from 1999 create such confusion and excitement all because of its marketing that it became the fifth highest-earning independent film of all time?

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How in the heck did Old Spice go from a brand marketed to grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane.

See our source materials and other info for this episode at www.willitstickpodcast.com.

Few brands can claim that their customers do the majority of the marketing for them, and Jeep is one of the few. Listen to how Jeep has become a people-powered brand and hear about some of the radical stunts they have pulled.

See our source materials and other info for this episode at www.willitstickpodcast.com.

Thinx "period-proof underwear" has utilized controversial marketing campaigns to catapult the brand from a scrappy start-up to a multi-million dollar empire. This one will shock you, but does it have sticking power?

See our source materials and other info for this episode at www.willitstickpodcast.com.

How did the brands we know and love fare when hit with a global pandemic? 2020 was an insane year, and the way brands pivoted multi-million dollar ad campaigns is worth a closer look!

See our source materials and other info for this episode at www.willitstickpodcast.com.