Will It Stick?

The Metaverse is coming and that means a big change for brands of all shapes and sizes in how they target customers, and their customer's new MULTIPLE personas. The Metaverse is like the Internet on steroids, where instead of just reading text and watching videos, technologies such as 3D and artificial intelligence will allow participants to interact in virtual “universes.” Through avatars, people will be able to try on items available in stores or attend concerts with friends, just as they would offline. And, they are already spending real money in the Metaverse. Are you ready?

For source materials, please visit www.willitstickpodcast.com

Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800's. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the brand. How? Join us as we dive in!

For source materials, please visit www.willitstickpodcast.com.

When Volkswagen faced a big challenge launching its eco-friendly vehicle in Sweden at a time when the eco-car market was already well established, and most consumers did not think of VW as an eco-innovator, they decided to try something FUN. VW brought The Fun Theory in as a way to make it fun for humans to change behavior, and it took off in a big way!

To see our source materials, please visit www.willitstickpodcast.com.

Oreo is the world's favorite cookie and has some insane marketing genius behind the brand to keep things purposely playful. We dive into how the brand has crushed the cookie game since its early inception through some of its more recent fun PR stunts.

To find our source materials, see the full show notes at www.willitstickpodcast.com.

We're back with another round of crazy PR stunts that brands have pulled, but this time it's all about FOOD. From Kraft Heinz Company's partnership with Van Leeuwen Ice Cream to create a Mac n Cheese flavored ice cream, to Popeyes' emotional support chicken, to KFC's 11 Herbs & Spices holiday firelog and more- this episode will either make you super hungry or will have you reaching for some anti-nausea medicine!

The Ugg Brand is an undeniable cultural phenomenon. You either love them or you hate them. A quick google search will show you that the majority of the media who have written about Uggs thinks they are an ugly trend that just won’t go away. But despite that, people all over the world are still obsessed - and today that obsession spans multiple generations - babies, kids, tweens, teens, and adults of all ages.... and surprising to many, MEN. Uggs does about $1.5 billion in annual sales.

Among men, UGG brand consideration is at an all-time high…. and UGG Men's continues to outpace the growth of the total brand.

Are you as surprised as we are??

To see all of our source material and full show notes, please visit www.willitstickpodcast.com.

It was 2012, and one young engineer was disgusted by the experience he and his new bride had when mattress shopping. They walked away with a $3,300 mattress that they ended up hating - and the whole process felt slimy. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy. They utilized this PSA-style campaign across the country and made some critical brand investments along the way to increase ROAS and decrease CAC, practically overnight!

Tune in now to hear all about how Tuft & Needle went from an idea that a few guys had after tearing apart a so-called fancy mattress and learn how they used marketing that was insanely smart, direct, and a bit aggressive to crush their competitors and go from $0 to $200+ Million in sales in less than 10 years.

Visit www.willitstickpodcast.com for our full show notes and sources.

In 1977, one American businessman decided there should be a high-end lingerie store that both men and women would be comfortable shopping in. He wanted this store to be inspired by the way women were viewed in the Victorian era. Victoria's Secret focus on angel-like, teeny-tiny dream women and its approach to marketing worked... until it didn't.

See our source material and other information for this episode at www.willitstickpodcast.com.

In 1995, long before swiping right was a thing, Internet dating was not commonplace or really, something anyone admitted to. Match.com hit the market with a goal to change perceptions and get women comfortable dating online so the men would follow, and the brand's marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today!

See our source material and other information for this episode at www.willitstickpodcast.com.

What happens when an attempt to create the world's largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don't go as planned when it comes to a creative marketing idea or wacky PR stunt. In this episode, we cover three of our favorite PR Stunt FAILS! Listen and learn, or at least be prepared for the worst case scenario. Spoiler Alert: these brands were NOT.

See our source material and other information for this episode at www.willitstickpodcast.com.