Will It Stick?

Oreo's Playful PR Strategy is Pop Culture Centric


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Oreo is the world's favorite cookie and has some insane marketing genius behind the brand to keep things purposely playful. We dive into how the brand has crushed the cookie game since its early inception through some of its more recent fun PR stunts.
To find our source materials, see the full show notes at www.willitstickpodcast.com.
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Will It Stick?By Melissa DiGianfilippo & Alexis Krisay