Snickers is the world's favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course!

See our source materials and other info for this episode at www.willitstickpodcast.com.

Snickers is the world's favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course! See our source materials and other info for this episode at www.willitstickpodcast.com.

Snickers' Monumental Marketing Comeback

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

Business

Entrepreneurship

History

Marketing

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa &amp; Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

Share Snickers' Monumental Marketing Comeback

Sign up to save your podcasts

Snickers' Monumental Marketing Comeback

Snickers' Monumental Marketing Comeback