Thinx "period-proof underwear" has utilized controversial marketing campaigns to catapult the brand from a scrappy start-up to a multi-million dollar empire. This one will shock you, but does it have sticking power?

See our source materials and other info for this episode at www.willitstickpodcast.com.

Thinx "period-proof underwear" has utilized controversial marketing campaigns to catapult the brand from a scrappy start-up to a multi-million dollar empire. This one will shock you, but does it have sticking power? See our source materials and other info for this episode at www.willitstickpodcast.com.

Thinx Panties Disrupt. Period.

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

Business

Entrepreneurship

History

Marketing

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa &amp; Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

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Thinx Panties Disrupt. Period.

Thinx Panties Disrupt. Period.