How in the heck did Old Spice go from a brand marketed to grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane.

See our source materials and other info for this episode at www.willitstickpodcast.com.

How in the heck did Old Spice go from a brand marketed to grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane. See our source materials and other info for this episode at www.willitstickpodcast.com.

The Old Spice Guy Makes Moves on Millennial Women

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

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History

Marketing

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa &amp; Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

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The Old Spice Guy Makes Moves on Millennial Women

The Old Spice Guy Makes Moves on Millennial Women