Ten years ago it was our best selling large SUV but hard times have fallen
on Jeep’s Grand Cherokee and it has been axed from the local market after
nearly 30 years on sale. The big American built SUV has suffered a fall from
grace with sales sliding 94 percent since 2014 and at its peak it was
averaging around 1400 sales a month. The current fourth generation seven-
seat Grand Cherokee L arrived in late 2022 along with a $20,000 price
increase however as sales have retreated discounts of up to $28,000 have
emerged on the remaining stock. In the tough market conditions Jeep
managed just 4634 sales in 2024, just 1247 being Grand Cherokees.
Stellantis Australia, Jeep’s local distributor, says the decision allows it to
focus its efforts on placing the right products in the right segments that
have the greatest relevance to their customers. I’m David Berthon

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