05.03.2016 - By Dominick Sirianni
In This Episode:
How
Jeff used the school of hard knocks to carve out his space at Life
Fitness.
How
LifeFitness is using technology and language partners to
efficiently manage an international presence.
The
convergence between marketing technology and marketing
psychology.
An
inside look at Life Fitness’ transformation of their marketing
strategy.
How
Jeff Sanders developed the moniker “JSand for Mayor”.
Quote:
“Really what we are trying to do
is create an impact across the globe.” - Jeff Sanders