JEFF STERNS CONNECTED THROUGH CARS Jeff and Jay jam about the car business, reminisce about arguing with Grant Cardone at a conference, Jay's serial entrepreneurship and well....cars!
00:11 This is how Jay smithwick arrives to the Jeff Sterns podcast.
Jeff Sterns 01:22And when you said to me, would you pay $500 a month for you to have all of your inventory on the internet so they can see it instantly. So if Jay can put all my cars on the website, I still have to FedEx some because not everyone has internet yet
Jeff Sterns 05:02 So I was one that I remember one time, I don't remember the struggle that you and I were having. I don't remember what it was, but I remember that it was the first time I ever thought of calling somebody's wife.
Jay 08:39 I was trying to get out of the car business because it was just beating me up and I still was having issues personally with myself. answered an ad went to a company that had the big brick cell phone wired cars RVs and that if you push the button, it called rural Metro … It was the OnStar before OnStar
Jay 11:22 you forgot surf bike. I don't even remember surf, though. There was an ad in a newspaper about a marketing representative. And because I've served, I gravitated to this 12 foot long PVC board with a bike seat and bike pedal. And I marketed it for I think I took the job of $500 a week and I drove around Florida and inevitably realized that to put a bike that rode in on the water you don't do it in Florida, why 10 months of outdoor activity, alligators and freshwater with lily pads to get tangled
Jeff Sterns 12:20We we bought the Rolls-Royce franchise… it was the strangest thing. It was a Buy Here Pay it was Bennett auto sales
Jay 14:34 now understand for the audience. For Carlisle Lincoln mercury in 1994 we attend a Grant Cardone motivational car knowledge conference with 200 salespeople in the Tampa Bay area. Yeah, and I actually forgot that I actually go with Jeff Sterns, we're gonna go see Grant Cardone, you know, salesman, we're bored. He comes another rah rah blah, blah, blah. In the front row, we have to sit. …
Jeff Sterns 15:47only one topic that we argued about, obviously, I'm not the one with the private jets and the 10,000 square foot condo.
Jeff Sterns 17:11 And in the end, we ended up being number one in certified Pre Owned rolls and Bentley in the nation. We ended up being number one in Rolls Royce east of the Mississippi. So I'm sure people in California or Vegas or Arizona or someone beat us. We were number one are tied for number one customer satisfaction for a number of years with a Houston dealer. awesome guy there. And then when the Bentley Continental GT came out, we had the second largest waiting list on the car after Palm Springs, and people converting from a reservation to a real 20 grand deposit or really ordering the car. We had the highest conversion to really getting a car. So for an area that nobody drove these cars
Jay 18:29
Now let's fast forward. I start AutoExact data photo collection back then 98
Jay 18:55 I said, Jeff, you need to embrace this internet. He goes, No, no, we take photos. And he pulls out stacks of Polaroids. He goes, No, I don't need photos. We just send 2030 Polaroids in an envelope.
Jeff Sterns 19:16 Every time a car came in, right? I take it under the tree so there wasn't glare on the grass, take a few pictures, run it to the drugstore at the corner and get five developed. So when I get phone calls about them, we could FedEx and when you said to me, would you pay $500 a month
Jeff Sterns 19:39 I'm thinking well Geez, we're only a few years from having a website and barely anyone even knows.
Jeff Sterns 21:30 And you're shooting pictures for six or 700 stores now. Yeah.
Jay 22:01 dealer mouth.
Jeff Sterns 22:03Okay. Do we have to talk about the failed business?
Jay 22:07Hey, if you ain't throwing shit up against the wall, you ain't trying. That's right.
Jeff Sterns 23:08 So 11 years ago. 360 booth well, so this is an environment.
Or you would want to own? Even though it was you've never really owned the supercar right.
Jeff Sterns 27:15 But my favorite car at the time, was, Well, you know what? I didn't I didn't have it. So I mean, the car I really wanted at the time was a Ferrari F 40.
Jay 28:33
FF which looks like you know the golf or stationwagon Ferrari. Right? Because of the long wheelbase and the touring in. It's a 12 cylinder. But once again, that's a car that you would love to own. But I wouldn't feel comfortable driving the perception of the Ferrari and the half million dollar car even though it's not but it's not my DNA.
Jeff Sterns 32:00 Well, I mean, I'm sober also about 25 years. I I'd have to look it look up the exact date.
Jay 32:05 Right. Me too.
Jeff Sterns 32:06
I agree that so the reason that we use those of us attics is we're not really looking for a feeling we're usually avoiding. Correct some feeling. And then we later learned that the best way to the other side of the problem is not around, not under it, but just you got to go right through it. Right. And the beautiful thing about getting everything is you get everything. So I love what you just said that about feeling the bad stuff? Because it really does it really well. First of all, when I went sober, and then there you know, one of the steps of sobriety is you got to find make your list of people that you own amends to.
Jay 32:48
I never got that call, by the way!!
Jeff Sterns 32:53
I've been waiting myself, okay. So you can always you always know friendships on the rocks when they're scorekeeping. So, when you make your list of a men's people, you own a men's two and you go make your men's.
Jeff Sterns 37:30
So you pulled up in a beautiful gt3. Correct. I do remember a Hummer H one.
37:37
Yes.
Jay 37:39 H2s came out. I was surfing pretty regularly at the time. And this is 2006 and I was driving from Tampa to Cocoa Beach and chasing tropical storms and hurricanes before they hit. And then after they left. And I convinced my wife that I needed a like surfing Safari vehicle. And I dreamt one up and I found that Reeves imports. Great people have had a h1, it had us and braid like Sedona, Arizona has landscape on it. But it was brown and had all the big. Everything you wanted in a convertible h1 it was a showcard had like 4000 miles it was more 2000 miles on it bought it for $37,000.
Jeff Sterns 38:25 What are those worth now?
Jay 38:26 over 100?
Jeff Sterns 42:33 well, and cars have a great way of doing that. I mean, you see you get behind the wheel of that car. You're 16 every time reminds you Yeah. And yeah, most of the cars I've chased have been cars that I grew up in that my dad had
Jay 44:30
we're done with the RS. all four wheels turn. So I mean, you want to do a U turn. You just break everybody's neck and just pull it is crazy. is crazy.
Jeff Sterns 44:41
Now the car I heard you talk most about absolutely was the Infinity q45.
Jay 44:47
I thought because that thing had 345 horsepower. Now we're going back to 1993 92 white leather or so it had leather but it was the sedan that had horsepower. It was like, attainable. You talked about it so much. I really did. I really I didn't see it. I never owned
Jay 45:08
the 900 tops Saab turbos in the late
.
Jeff Sterns 45:56
How about when you were selling cars? I mean, you've been in a lot of businesses since do you bring forward? I mean, was that any education for you? Now without doubt,
Jay 46:03
any salesperson needs to go sell cars first. Now back in the day, you didn't sell a car you didn't eat. I mean, there was a draw. But minimum wage, minimum wage, it was a couple 100 bucks. And I remember, and I probably could find it, I've literally got a two week check for like a buck and a half, right? Because
Jeff Sterns 46:21
they take the draw back. When you add more to that to your drug dealer.
Jay 46:26
You make like a $2,000, check and get $1 50 back because they have taken all the draw because you didn't sell anything because you were pretty occupied doing whatever the hell you're doing. Okay. But that truly made me who I was the desire was there. But now the car business gave me the hunger. So when you did work in the car business, you made money.
Jeff Sterns 46:45
You know, Jay, I always said that. Everybody, when they get out of school should go to Europe for one or two or three months see the military, right? And needs to sell cars for a year? Absolutely. I think you learn more about the human condition, telling people what their trading is worth, and having to nurse them through that thing. Correct.
Jay 47:06
You just got your head ripped off, you owe five grand more than it's worth. And now I get to bury that equity into your car and add to it just it's brutal.
Jeff Sterns 47:19
Right, but it's there's a lot of life skills in there. And it's funny the guys I've talked to already on these shows, or talked to about going on the show that are highly successful, interesting people. You know, we talked about Billy, I hear if they've sold cars I hear over and over again, everything that I ever I was able to pull everything forward for my car selling experience
Jay 47:40
in my industry in the same respect to though back when we were selling cars. 1% of the people lasted a year.
Jeff Sterns 47:47
Right? There's a little bit of turnover
Jay 47:49
was a lot of turnover, because you either had to sell or you starve. And then you had a lot that made me who I am. And every day even though I can probably pay my bills for a solid six months, I still get out and think I'm broke and it's time to go to work.
Jeff Sterns 48:06
Now you've never acted comfortable. No,
Jay 48:08
I know. If you're comfortable. You're in trouble. So where have you been?
Jeff Sterns 48:13
What countries
Jay 48:14
you've been everywhere to Desert Storm Turkey, Saudi Arabia, UAE, northern Iraq, Spain, Northern Africa. And then with 360 booths 3040 days and five trips to New Zealand greatest place ever put it on the bucket list. Australia is great, but it's very similar to Walt Disney World, Orlando. It's very condensed and beautiful in in a small area and then three miles out you're in pasture. In Australia, you're out in the outback. Very cool experience. Guam, Hawaii, Canada, Vancouver's beautiful Anchorage, Alaska. We have a studio that was amazing. you'd hold up your cell phone and you throw away the picture because you just couldn't get the scale. Right of Alaska. You just can't do it. God bless you when you shoot a photo that looks great in Alaska. So to date today, this year during COVID and since the January of last year, I've traveled 6.6 and a half times around the Earth in airline miles. I've got 900 cities, I'm from May I got 141 flights and love every minute of it.
Jeff Sterns 49:30
You are amazing, you know from an energy level from adapting. And what I mean from adapting is, I know that when you make a flight, you sometimes need to get up at two in the morning or 10 in the morning or time zones or going overseas to go or be okay
Jay 49:46
I leave San Jose adapting that was a great because I was like boy, I must have really done well. I would have jumped out of the plane. However late leaving Dallas closes the airport get to the tarmac. You're sitting there for an hour. 45 minutes, get out of the plane, go to the rental car agency, you're there another two hours, my plane was supposed to leave its land at 730. I left the airport and rental it 15 minutes after midnight. So with no hairy carry events, but you love it. I
Jeff Sterns 50:17
mean, you know, I mean, being on the road isn't as sexy. Now, it's cracked up to be for now for some people. But for you, it's amazing to me, and I don't want to put this wrong. Like, you don't necessarily need the next sale like, and I'm kind of the same. I come to work every day like my lights are gonna go out if I don't sell something, right. And I think you do the same thing. Absolutely. Yeah. And the way that you travel, but you put yourself into these situations that are uncomfortable and you adapt, adapt, adapt, and you're still socially posting for your business and personally, and it's upbeat messages and it's positive
Jay 50:53
and it's business now borderlines a little crazy. So I'll fly to New Zealand on a one way ticket. Okay, like, Who does that? My wife says where you stand, I'll find a place when I land. You can't book travel, and hope that that schedule goes, it's way too stressful. It's far less stressful, a little more costly to book as you travel through. So when I start my week, I'll make my appointments. And then I'll just book tickets an hour before the plane leaves. So you couldn't take an average person and ride shotgun with me because you would be into some type of panic shingles attack within about six hours.
Jeff Sterns 51:35
But is it more costly? Or is it cheaper to book an hour before?
Jay 51:40
And I would say 75% of the time, we have COVID extremely cheap, right? Because now they just need to fill a seat. Right? Like one of my guys are going to Vancouver Monday. It's $129. Right?
51:53
nuts.
Jay 51:53
The Vancouver from Tampa. It's not correct. It's one stop. But you know, I was just telling my wife, I got home, I was tired. And I said, Boy, if the traveling doesn't humble, humble you because right now they're in COVID, you go to California, the restaurants are angry. They literally made him take all the furniture out of the restaurant so you can sit down. Then you go to Florida, where you're wearing masks inside. But everything is open and we're going to town. I'll sit at a restaurant in Dallas and I don't want to wait for a seat. So I sit at the bar and I'm elbow to elbow with somebody else. And that experience of being able to do those things. Like I was in Dallas, it was 39 degrees of rain and took a picture of the dash on the highway. And then I took one here in Tampa Three hours later, and it's 84 and sunny. It's very humbling to do that. I call it time traveling, right? I'm not gonna have anybody beat me either, where the others are doing zoom calls and hoping for the best my asses in the seat making should happen. And it's not always a winner. There's not always a winner.
Jeff Sterns 53:00
So you travel the way you travel. You've been You've done enough airline miles to do three and a half times around the Earth already discounting. Excuse me six and a half this year. You and your wife ever want to take a vacation is that.
Jay 53:15
So early days? Well, we didn't do vacations for 10 years starting a business. And then I really love Laguna as you can tell, but we would rent a little house for 10 days prior to season. So like 10 days for three grand versus eight grand a week. In June, we'd go to Laguna and but now we have an elderly dog. We now have 360 booths. She'll do 14 hours a day, six, seven days a week. Just trying to keep up with the taxes the influx employees out of three auto exact AI team in 360 booths phenomenal I get to pick from auto exact for the guys. vacation. No we have no desire to go to Mexico or to the beaches. I think we're all in the Clearwater Tampa Bay area at the poor man's Bahamas. So why go to the Bahamas. I would like to take her to Laguna and go back to her house again. I would love to take her up to Lake Tahoe. I was there during COVID I mean go to like Tao. It's gorgeous. We haven't 19 year old dog death. It's her baby. Our baby but she so right now you can't fly. So it's been two years since she's flown.
Jeff Sterns 54:27
Now. How about your own bucket list? I mean, God forbid you mentioned this aneurism. Right and you're diagnosed with this aneurysm. There's nothing you can do nothing.
Jay 54:37
You hope it does and six months to a year. You hope it doesn't grow. You try to eat right stay away from sugars. You basically and I bet a bet. After diagnose I just start to play with your head sure that you're a ticking time bomb. So I went up to Cleveland Clinic, schedule appointment. Linux great. I felt like a VIP guests there. But it cost me dearly for going out of going out of
55:08
pocket of your engineers who I know. But
Jay 55:13
yes, you do not stay healthy and don't hold your breath and lift something heavy is basically what they say.
Jeff Sterns 55:19
But changing your diet impacts the possibility of this thing. No,
Jay 55:23
nothing's gonna grow. It'll only make it worse. So you can't like shrink it. Okay. Yeah, you know, it's there. Like, COVID I'm gonna live my life. I'm gonna wash my hands, put my mask on and do everything possible not to get sick. Not because of the aneurysm because I don't be sick, right? Um, so live your life and you go on. I can't live in a closet.
Jeff Sterns 55:46
But it seems like you're doing everything you want to do. Is it possible that you could have a bucket list? Is there anything you want to do? You haven't done?
Jay 55:53
You know, it's crazy. I never really I tried to see as much as I can. When I travel. My last time to Australia, I decided, well, I'm going to do something. So I hit Great White, and I actually found one of two places in the world, South Australia. Lincoln, Port Lincoln, you bought a boat at 6am. It's a little fishing village, surf village in South Australia. You bought a boat and you go out through a past where you get two hours of 10 foot waves. But when you get out to the grounds, there's seals clean for dear life and great whites, they drop a cage off the back of the boat. And on a ventilator you jump into like 47 degree water. And you see great whites. And that was not necessarily buckless I never even thought that was humanly possible. It was a National Geographics thing, right? And when you first see it, and you're in the cage, right, isn't there wasn't there for me it was like I'm seeing Bigfoot, because you only see that on TV. But boy, incredible. Wasn't a bucket list. I don't really have a bucket list. I really, you know, I saw my first wife die of melanoma cancer. So you can't live with regrets. So I tried to live now bucket lists or bucket lists for me it was not 100 foot yacht or private plane or things like that. But it's definitely to, you know, do what you can to have this experience called life.
Jeff Sterns 57:23
Well, Jay, I think we might be at an hour. Oh, we're waiting. And I know you're at your limit and an hour. The reason I wanted to have you first of all appreciate the friendship, I appreciate you. You're in town just a few days and you came out to the Jeff Sterns Studio solely took your time New Year, I
Jay 57:38
thought it was a Saturday, it's a Friday. So New Year's Day, by the way, right.
Jeff Sterns 57:43
And the reason I wanted to have you on here, the value I wanted to give to the listener, whether they're in the car business or not in the car business, is you weren't a particularly phenomenal student and you went into the military, trying to give yourself a little discipline, right? You've got your demons, like a lot of us do with
Jay 58:01
if you don't
Jeff Sterns 58:02
have one, you're kidding yourself that whatever. You're a lowly car salesman, lonely, you tried a few entrepreneurial,
58:11
had two things add to
Jeff Sterns 58:14
and you know, you've done you deserve all of your success with your 607 whatever. You have car dealers that you're taking upon the hour of the day. Yeah, do they come and go? I understand.
58:25
How many staff do you have?
Jay 58:27
I think there's just over 50 or 60. Right now. I actually Marcus runs it. So unless there's issues, I've watched everybody's emails, it runs pretty smooth. And Marcus, he's phenomenal.
Jeff Sterns 58:40
Now, Marcus, you're not here to defend yourself. So
58:41
I'll just say it,
Jeff Sterns 58:42
I showed you how to take a picture of a car under the tree without the glare on it. There's nothing you can do. I'll make that a promo clip. I'll just pull that out for 30 seconds, that'll be Marcus's clip, but I appreciate it. I hope that the listener or the viewer, got a little inspiration about what can be done by anybody. I mean, I think statistically, I mean, I don't take anything away from you. Right, but I think if you look back on yourself, statistically,