JEFF STERNS CONNECTED THROUGH CARS

1:45 it's the White House got on the phone

2:05 The space shuttle had just blown up and Reagan called

2:42 that was like being a part of history

2:07 Don't spend all the money on market research and then ignore it. 9:35 "Cimarron, Cavalier with lipstick"

13:15 Look at an '84 and an '86, side by side 16:12 this would make the Edsel pale by comparison 22:42 Allante' 24:45 Research is for girls. Real men do cars from the gut 25:42 The advantages of a zero-tolerance policy 25:43 The Coffee Doughnuts And Phone Guys 31:10 Truck Expert 36:00 Stop selling 36:54 the simplest plans are normally the best 44:10 losing $100 million a year to making almost 2 billion 47:02 all you need to know about warehousing 54:07 Why didn't the UAW like it? 55:13 know the portfolio limitations of the company that you're buying BEFORE you buy it. 1:03:27 Brazil

1:07:08 Look to leadership if you can't make money in a two and a half million market 1:07:53 told Jim McDonald, that we were going to be a 36% company. 1:08:44 We were a 25% company heading to 15. 1:09:09 the ability for an internal organization to come to grips with a problem and fix it is very difficult...external headwinds and external hurricanes come to bear if you can't do it internally. Ultimately, that's... what happened to General Motors. 1:09:22 Rear-wheel-drive minivans 1:14:46 Every senior planner in GM knew that the Japanese were coming with luxury vehicles 1:20:30 Nobody wants to talk about it 1:22:07 Ronald Reagan interrupted a meeting when the Space Shuttle exploded

5:36 PINKS Lose the race, lose your ride. PINKS all out

8:43 Where STREET OUTLAWS got their idea

11:27 GRUDGE RACE

13:37 what if a racer was reluctant to turn over their car's title?

17:22 What if they flinched?

19:05 Amazing 23 AND ME story!

26:32 there are now hundreds of companies in the space economy

28:16 What does Stephen wish people knew about him?

30:14 something you'd would be shocked to know

30:33 ran 100 yards in 9.4 seconds

33:18 what is a producer

0:43 you can elect to share your DNA with 20 million person database

1:55 "...51.9% of my DNA. Dove is my daughter..."

2:22 "I called 23andMe. 'Your algorithm must be wrong!'"

4:01 "...her mother's name is in my diary. Oh my god..."

4:26 and two grandsons

6:14 "...I'm not going to tell you the name of the of the series I've got developed... I've made a sizzle for this already.... It'll blow your socks off.... I've got it with my Hollywood agent right now..."

1:25 the CEO of that production

4:23 "...it's not just, Oh, we're gonna take some cameras and crew out and shoot a bunch of stuff. You know? Now, it's not that at all. It's like, where's the heartbeat of this thing? There's that visceral feeling. And when I see it, it's going to hit me in the gut. That's what it is. It's like you've got to have the experience to know that's where the story is. It's that you know, and that will make the thing go and people will tap into that. And that's what I'm good at. That's what I've learned how to do"

1:04 Tires

7:36 The microchip

0:20 Gasoline was a byproduct of oil that was coming out of the ground. Nobody knew what the hell to do with this stuff. It was worthless

0:58 John D. Rockefeller 1. put a lot of support into the development of gasoline-powered engines and 2. he built service stations. He made tons of money by selling a waste product that nobody else wanted

3:08 Gasoline was a very local, craft product

3:32 electric vehicles were more expensive than gasoline. Women 100 to one gravitated to electric vehicles because they weren't dirty and the biggest issue was, she didn't have to crank it

4:17 it wasn't until Kettering came along with the electric starter that we were able to really put women behind the wheel

John saw an ad in COMPETITION PRESS AUTO WEEK that CAR LIFE (sister magazine to ROAD&TRACK) was looking for an engineering editor ...

2:03 How did John end up at Road & Track? 4:36 How did Patrick Bedard bust onto the scene? 9:22 the job ad 13:12 did the advertising manufacturers dictate the content? 16:02 The Road & Track History Project 16:11 Locked down in Australia 6 mos 22:24 Road & Track as a magazine has lived through the major significant events that have taken place in the auto industry over the last 70, 80 years... 25:20 What was the one thing that kept Jeff out of U of M? 25:27 Brooklyn Poly Tech in New York 26:01 Hired by Ford Motor Company (Spitfire from Long Island to Dearborn) 29:01 senior in the engineering mechanical engineering program at the University of Michigan 29:45 MS and mechanical engineering with Chrysler 32:55 Woodward Garage 33:19 Barracuda and Trans Am racing 33:47 NASCAR / the winged supercars 41:41 Hemis and Marty Schorr 44:49 cam overlap explained 48:42 the 2 biggest innovations in automobile engineering 1:02:51 Radial vs Bias-ply explained 1:03:52 why gas won 1:09:49 something John would like us to know about him