Keywords

Resilience - Hypergrowth - Customer Behaviour - Focus - Success - Building Brands - Brand Promise

In this episode of Resilience Unravelled Jeffrey Hayzlett, a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, talks about hypergrowth and the importance of capturing customer behaviour and input. He also talks about building brands particularly the importance of a brands promise and of delivering on that promises.

A recurring theme for Jeffrey is that of change, adapt or die and the importance of learning from previous change. He uses the downfall of companies like Kodak who forgot their true purpose and were too focused on past successes to illustrate this. Jeffrey feels it’s important to strive for success and to be persistent until success is achieved and highlights that times of crisis such as COVID-19 can present opportunities for growth for organisations with a defined strategy and investments.

 Main topics

• Why its important to capture customer behaviour and input.
• How businesses can adapt and evolve to avoid becoming outdated like Kodak
• The importance of striving for perfection
• Finding opportunities in a crisis
• Learning from past change

Timestamps

1: Introductions - 00:00-00:28

2: Jeffrey's background as a former Fortune 100 officer and TV personality. Jeffrey's current work with the C-Suite Network. Jeffrey's executive consulting work in hypergrowth - 02:26-04.12

3: Capturing Customer Behaviour. Jeffrey's approach to capturing customer behaviour. The importance of asking customers for input - 05:02-06:42

4: Lessons in Change. Jeffrey's recurring theme in his books of "change, adapt or die". The importance of learning from past changes - 14:14-16.22

5: Strategies for Success. The importance of striving for perfection. The importance of persistence and surviving until success is achieved - 17:54-18:57

6: Finding Opportunities in Crisis. The importance of thinking about strategy and investments during a crisis. Examples of companies that found opportunities during past crisis - 21:08-23.15

7: Conclusion. Jeffrey's final thought on focusing on the things that will lead to success. Closing remarks and goodbyes - 23:26-23.53

Action items

To find out more visit https://c-suitenetwork.com/ or  https://hayzlett.com/ Alternatively follow him on Twitter or LinkedIn.