Katherine Martín-Fisher sits down with Jeffrey Roe to explore his journey from a New Yorker affected by 9/11 to an influential figure in community management. They discuss the shift from community challenges to social media, highlighting a case study on the Facebook Watch show "Returning the Favor." Jeffrey shares insights on how podcasting enhances community engagement and speculates on future trends in community management. The discussion covers identifying the ideal client and making a significant impact through community efforts. Jeffrey also reflects on his evolution from entrepreneur to mentor, offering ways to connect with him. The episode wraps up with Katherine's closing thoughts.

(0:00) Introduction by Katherine Martín-Fisher

(0:48) Guest introduction and professional background: Jeffrey Roe

(2:00) New Yorker identity and 9/11 impact

(7:57) Katherine's personal 9/11 experience and transition to business adversity

(9:22) Challenges in community vs. social media management

(15:09) Case study: Facebook Watch show "Returning the Favor"

(20:30) Podcasting's role in community engagement

(21:55) Future trends in community management

(26:20) Identifying the ideal client for community management

(27:59) Making an impact through community management

(30:04) Entrepreneurial evolution: From entrepreneur to mentor

(32:01) Contacting Jeffrey Roe

(33:04) Closing remarks by Katherine Martín-Fisher