Katherine Martin-Fisher speaks with Jeffrey Roe about his career journey, New York roots, and the impact of 9/11. They discuss facing adversity in life and business, challenges in community management, and share success stories. Jeffrey highlights the value of storytelling and predicts the future of community management. They emphasize the need for authenticity, examine a case study of the Salesforce Trailblazers community, and discuss the transition from Salesforce Community Cloud to Experience Cloud. Jeffrey also covers identifying ideal clients, making a positive impact, entrepreneurial challenges, and finding purpose and fulfillment in work.

(0:00) Introduction of Jeffrey Roe and career overview

(1:18) Jeffrey Roe's New York roots and early life

(3:56) Recollections of 9/11 and its impact

(8:34) Adversity in life and business

(9:23) Exploring community management challenges

(16:19) Community management success stories

(21:50) Storytelling and community management value

(23:27) Predictions on the future of community management

(24:48) The need for authenticity in industry discussions

(25:50) Case study: Salesforce Trailblazers community

(27:16) Transition from Salesforce Community Cloud to Experience Cloud

(28:35) Identifying ideal clients for consulting

(30:28) Making a positive impact with community management

(32:45) Entrepreneurial challenges and starting a business

(34:02) Finding purpose and fulfillment in work

(35:00) Contact information for Jeffrey Roe

(35:45) Closing remarks