The 1999 Letter. Jeff shares his view on what shareowners own and the goals for 2000. Check out the section on Operational Excellence!

The themes that stood out to me were about compounding strength and also clear observation.

As a reminder, Jeff's letters is a non-commercial production with Preet Anand as its narrator. All copyright belongs to Amazon and Jeff Bezos. I'm doing this to make the content of these incredible letters more accessible.

The 1998 Letter. Jeff shares his reflections on Amazon's incredible growth, sets expectations for the future, and also provides some guidance on how they hire and the need to be customer obsessed. 

I found this letter to be about impressive growth, but also the humility it takes to deliver on that growth.

As a reminder, Jeff's letters is a non-commercial production with Preet Anand as its narrator. All copyright belongs to Amazon and Jeff Bezos. I'm doing this to make the content of these incredible letters more accessible.

** Re-publishing on the anniversary of Jeff’s last day as Amazon CEO**. 

The original letter to shareholders. It's the letter Jeff refers to in each and every subsequent letter, reminding them it's still Day 1. 

As a reminder, Jeff's letters is a non-commercial production with Preet Anand as its narrator. All copyright belongs to Amazon and Jeff Bezos. I'm doing this to make the content of these incredible letters more accessible.