It was a dumpster fire. This is how a CEO described a salesperson attempting to be a 'challenger' and failing dismally (though the story is fairly amusing). In her role as evangelist for this style of selling Jen Allen takes us through what Challenger is and what it is not. We discuss why such a powerful approach is badly applied so often and what to do to avoid this. Research and respectfully 'second guessing' are the order of the day. Is this you or are you a butthead? Learn more at: https://linktr.ee/fredcopestake