Standard Deviations with Dr. Daniel Crosby

Jen Clinehens - The Consumer Psychology of the World’s Best Brands

05.11.2023 - By Dr. Daniel CrosbyPlay

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This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Jen Clinehens. Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and she's helped shape customer experiences across the globe.

A recognized authority in marketing and customer experience, Ms. Clinehens is the author of "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" and "CX That Sings: An Introduction to Customer Journey Mapping."

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