In this episode, Timothy A. Zercher sits down with Jen Farris, founder of Sprout MBC, to explore her journey from a college student unsure of her path to a passionate leader in behavioral health. Jen shares the story of how she got into applied behavior analysis, the challenges of building and growing a behavioral health organization in rural communities, and her vision for improving access to services for underserved populations.

They discuss:

• The hardest parts of growing a behavioral health organization
• Gaps in training for BCBAs and how Sprout MBC addresses them
• How to market ABA services effectively without compromising values
• Changing the public perception of ABA and highlighting its positive impact

If you’re in behavioral health, leadership, or looking to build a mission-driven organization, this conversation is full of practical insights and inspiration.