Jen White is a branding expert that guides companies beyond surface-level branding to build mindshare and capture market share.
She combines her background in fine art, expertise in consumer branding, and 20+ years of entrepreneurial experience to shepherd brands to their most powerful market potential. She has worked with both public and private organizations across CPG and beauty including: Seed Beauty, Johnson and Johnson, Markwins Beauty Brands, Sovos Brands and international giants including Belcorp and AJE Group. From independent brands still in their nascent stages to mature multinational corporations, she helps organizations enhance brand stewardship and grow brand equity.

On this episode, Jen talks with Sam Baker about the leap she took in deciding where to go to school and the circumstances that led to her starting a career in which she's always worked for herself.