Jendaya is a luxury e-commerce platform bringing the richness of African culture to the global luxury consumer. Ayotunde Rufai, CEO and Co-Founder of Jendaya, launched the marketplace in 2017 with the aim of setting a new diverse standard for luxury. In this week's instalment of LEAP into Luxury, he speaks with Natalie and MJ about his journey as a start-up in the luxury industry, how the guidance of Natalie Massenet has helped the brand flourish and how online luxury brands can rise to meet the demands of the modern, global consumer.

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Hosts: Natalie Lennon & MJ Evely
Guest: Ayotunde Rufai
Created by: LEAP Luxe
Sound Production: Housestudios