In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotional connections.

Drawing on her journey from PR and cabin crew to senior roles at IHG and Shangri-La, Laura shares how social media, creator collaborations, and user-generated content are reshaping what luxury means today. Together, they discuss how Shangri-La balances authenticity with brand excellence, measures success beyond engagement, and manages transparency in a digital world where every interaction counts.

Hosts: Natalie Lennon & MJ Neill (nee Evely) 
Guest: Laura Baker
Created by: LEAP Luxe
Sound Production: Housestudios 

In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury.

The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with approachability, revealing how a fresh wave of creative luxury marketing can differentiate and elevate brands in today's market. Learn why injecting fun isn't just an option, but a powerful strategy for luxury.

Hosts: Natalie Lennon & MJ Evely 
Guest: Andre Bogues
Created by: LEAP Luxe
Sound Production: Housestudios 

In this month's episode, Natalie and MJ sit down with Lana Rush, Head of Marketing at OSPREY LONDON, to explore how a heritage British brand with deep artisanal roots is navigating the digital frontier. From preserving the founder’s original vision to building a seamless digital flagship experience, Lana reveals how to bring a heritage brand into the now, while staying true to the spirit that made it iconic.

Hosts: Natalie Lennon & MJ Evely 
Guest: Lana Rush
Created by: LEAP Luxe
Sound Production: Housestudios 

This month, we delve into the heart of authentic marketing within the luxury hospitality sector with Jatin Shastri, Director of Marketing and Communications at Six Senses. In a world saturated with curated perfection, we explore how Six Senses distinguishes itself by prioritising genuine connection and storytelling. Jatin shares the core philosophy that drives Six Senses' authentic approach, a crucial lesson for anyone looking to connect genuinely with their audience.

Hosts: Natalie Lennon & MJ Evely 
Guest: Jatin Shastri
Created by: LEAP Luxe
Sound Production: Housestudios 

This month we're joined by Dan Challis, Head of Brand at Sana Jardin. Dan shares his insights on the power of micro-communities. We discuss the defining characteristics of these niche audiences, exploring their unique advantages over a mass-market approach, and how to cultivate the core values that bind them. Dan also addresses the challenges and opportunities presented by today's digital landscape.

We delve into Sana Jardin's approach to cultivating micro-communities both online and offline, and Dan reveals how he measures the success of these efforts. He offers valuable advice for aspiring luxury brand founders looking to leverage the power of micro-communities. Tune in for a masterclass in building brand loyalty and driving success in the luxury sector.

Hosts: Natalie Lennon & MJ Evely 
Guest: Dan Challis
Created by: LEAP Luxe
Sound Production: Housestudios 

What makes a luxury pop-up truly successful? Retail expert Xian Pelaez from Harrods joins us to discuss the art of crafting captivating pop-up experiences. 

We delve into the complexities of balancing brand identities, the strategic differences between pop-up approaches at iconic stores like Harrods and Bloomingdale's, and how to identify the perfect brand partnerships. We also explore how to measure a pop-up's impact beyond just sales figures, looking at brand awareness, customer engagement, and long-term loyalty. 

Xian shares valuable lessons learned from both successes and challenges, offering insights into common pitfalls and best practices. Plus, she shares inspiring examples of brands that have truly nailed the pop-up brief and offers a glimpse into the future of pop-up retail in the luxury market.

Hosts: Natalie Lennon & MJ Evely 
Guest: Xian Pelaez
Created by: LEAP Luxe
Sound Production: Housestudios 

In this episode, we speak with Alice Langston from French skincare brand Caudalie. Alice shares invaluable insights on the importance of localisation for luxury brands, highlighting how Caudalie adapts its marketing strategies to resonate with the UK market. We discuss the nuances of transcreation, media planning, and navigating regulatory challenges. Alice also shares how Caudalie personalises its marketing to British consumers and explores emerging trends in the luxury sector. This episode offers a fascinating look into the world of luxury skincare and the strategies behind successful international expansion.

Hosts: Natalie Lennon & MJ Evely 
Guest: Alice Langston
Created by: LEAP Luxe
Sound Production: Housestudios 

Spirit of Yorkshire, an independent and high-quality whiskey brand, has successfully balanced its premium image with its down-to-earth heritage. In this episode of LEAP into Luxury, Marketing Director Jenni Ashwood discusses how the brand targets diverse audiences, from collectors to eco-conscious consumers, and adapts its brand message for international markets. She shares insights on building brand authenticity and creating a strong brand identity that resonates with consumers worldwide.

Hosts: Natalie Lennon & MJ Evely 
Guest: Jenni Ashwood
Created by: LEAP Luxe
Sound Production: Housestudios 

In this episode of LEAP into Luxury, we sit down with Abi Oyepitan, co-founder of LIHA Beauty, a luxury skincare brand that celebrates African heritage. Abi shares insights into the brand's journey, from its humble beginnings in a kitchen to its rapid expansion and successful launch in Anthropologie. We discuss the challenges and triumphs of scaling a luxury brand, the importance of in-person activations, and the valuable lessons learned along the way. Plus, we delve into how LIHA Beauty is nurturing a dedicated community and rewarding its loyal customers, proving that a brand built on authenticity and connection can truly thrive.

Hosts: Natalie Lennon & MJ Evely 
Guest: Abi Oyepitan
Created by: LEAP Luxe
Sound Production: Housestudios 

In this inaugural episode of LEAP into Luxury season 2, hosts Natalie and MJ are joined by Cécile Lasota, Head of Marketing DE/AT at Diptyque. Together, they delve into the burgeoning trend of retailtainment, a concept that blends retail with entertainment.

Cécile offers a unique perspective on the factors that contribute to a successful retailtainment activation. From immersive experiences to captivating storytelling, she shares insights into how Diptyque has masterfully crafted memorable moments for their customers. The conversation explores why retailtainment is gaining momentum in today's competitive market and what the future holds for this innovative approach to consumer engagement.

Join Natalie and MJ as they uncover the secrets behind creating a truly unforgettable retail experience with Cécile Lasota.

Hosts: Natalie Lennon & MJ Evely 
Guest: Cécile Lasota
Created by: LEAP Luxe
Sound Production: Housestudios