Leap into Luxury

Combining generative AI with the intricate design practices of the luxury industry may seem like an unexpected pairing, but Vic Riches, Head of Design and Partnerships at Marc Jacques Burton, has proven that luxury brands can harness the power of advancing technology to not only elevate their offering, but intrigue a more experimental and curious customer base with this tech-enhanced creativity boost. This week’s episode explores the ways in which luxury brands can employ AI, how generative AI has propelled the launch of her brand and optimised her creative process.

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Hosts: Natalie Lennon & MJ Evely
Guest: Vic Riches
Created by: LEAP Luxe
Sound Production: Housestudios 

Highly edited campaign images, Instagram filters, Facetune… everywhere we look, we’re faced with impossible images reflecting the ‘beauty standards’ we’re meant to aspire to. Cult Beauty have joined forces with Dr Luke Evans and signed the ‘Body Image Pledge’ in a bid to drive change in the imagery that we see every day. In the second episode of the Cult Beauty mini series, Alicia Hickey – Head of Sustainability and Social Causes joins Natalie and MJ to discuss the brand’s ‘Can’t (Re)Touch This’ campaign, the fight against unattainable beauty ideals and how brands can adapt to a growing intolerance in consumers for overly-edited imagery.  

Join the movement by signing the Petition: https://www.change.org/p/require-all-publishers-and-advertisers-to-indicate-when-an-image-of-a-person-has-been-digitally-altered

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Hosts: Natalie Lennon & MJ Evely
Guest: Alicia Hickey 
Created by: LEAP Luxe
Sound Production: Housestudios 

Cult Beauty burst onto the scene in 2008 and revolutionised purchasing for the beauty obsessed of Britain. In the first of a 2 part mini-series, Natalie and MJ are joined by Alicia Hickey, Head of Sustainability and Social Causes at Cult Beauty. Discussing the brand’s recent relaunch of their ‘Cult Conscious’ initiative, Alicia talks changes in consumer purchasing behaviour, how big brands can place conscious business at the heart of their operations and why transparency has helped build long-lasting relationships with Cult consumers.

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Hosts: Natalie Lennon & MJ Evely
Guest: Alicia Hickey 
Created by: LEAP Luxe
Sound Production: Housestudios 

In the opening episode of this 'LEAP into Luxury' series, co-hosts and luxury marketing masters, Natalie and MJ, set the scene for the coming series of exploration into the global luxury landscape. Visiting the past, digesting the present and debating the future, Natalie and MJ cover a breadth of contextual conversations for luxury marketing. From consumer and media trends, to technological advancements, on-demand data vs. brand building, and how the increasing spending power of Gen Z is influencing brand behaviour. This episode looks to lay the foundations for a series of innovative insights from experts across the sector.

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Hosts: Natalie Lennon & MJ Evely 
Created by: LEAP Luxe
Sound Production: Housestudios 

Welcome to Leap into Luxury! We'll be diving into all things luxe with leading industry experts. Hosted by Natalie Lennon and MJ Evely.