Jennie Wright and her partner founded their marketing company in 2012, and with her background in retail she had some things happen that made her realize she had a knack for marketing. The catalyst was a hard conversation that her boss had with her about her performance. But then he decided to take her under his wing and shadow her on her sales and marketing tactics. And she's learned a ton. Fast forward to now, and she's a staunch advocate for building relationships while being mindful that these days, peoples' attention spans are incredibly short. But these aren't opposing goals, you can actually pursue both of these by having a short term and a long term game in mind. There's a lot to unpack in here, and a really cool marketing tip at the end. After listening find her on jenniewright.com, and take her regular challenge at jenniewright.com/challenge. Also listen to the podcast she co-hosts called 'System to THRIVE. We're starting off talking a little about parenting and then we'll get to the marketing stuff. Let's get going.