Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.

00:00 Introduction to Wendy Coulter and the Hummingbird Effect

01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau

02:15 Jennifer's Journey and Fun Facts

03:53 Innovative Marketing Strategies During the Pandemic

05:28 The Impact of Thought Leadership and Benchmark Reports

14:12 Measuring Success and Unexpected Outcomes

23:13 Advice for Marketers and Embracing Innovation

29:41 The Role of Technology and Testing in Marketing

40:50 Conclusion and Contact Information