This year’s Borderland marks a serious breakthrough for Brazill and her team, as she presents three full days’ worth of roots music, Americana, and jam-band sounds across multiple stages, with headliners Goose, Trey Anastasio Band and Moe lending significant star power to the lineup.

Jen’s journey has taken her across the country over the last 20 years, as she worked at independent record labels, in concert production and promotion, and in artist management, including a stint with the Dave Matthews Band’s management team. Jen brought all of this experience back to her native Western New York when she founded the Borderland Festival in 2018.

Through it all, Jen has been guided by a deep and abiding love for music and an enduring belief in its ability to transform and elevate.