I interview Jennifer Flizen on The Give to Ge Principle and Rockstar Marketing. 

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Jennifer's contact information:
http://www.rock-star-mktg.com/

The Give To Get Principle: How Relationships & Reciprocity Build Raving Fans    https://amzn.to/31xmWwB

Jennifer has an interesting background.  She is a bonafide rockstar who learned digital marketing while promoting and selling her albums.  During our interview, she talks about internet marketing and in particular about how she uses social media marketing to help her clients succeed.  

We discuss marketing 101 and how to be effective in marketing your products.  We also talk about the value of storytelling in marketing and why it is such a powerful force in getting your message across and impacting future customers.  She discusses content marketing and the value of email marketing.

Jennifer Filzen on The Give To Get Principle and Rockstar Marketing

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Retaining staff is an urgent issue as turnover rates have experienced an uptick to 57 percent. Research shows that a lack of communication between managers and workers is a leading contributor to employees leaving. Creating a workplace culture of transparency and fairness can help buck this trend. 

Building a great organization where people want to work comes down to instilling the elements of an effective corporate culture across the organization — from the front-line worker to the department manager to the CEO. The four essentials include: 1) determining your principal objective; 2) establishing your corporate character; 3) developing consistent management systems; and 4) conducting business ethically.

Corporate Culture Boils Down to Four Essential Elements interview with Robert Kohlhepp

What You Need To Do Sell Your Own Business - Interview with David Barnett

How can people better prepare their business for sale?
Why should you prepare now vs. later?
What if I'm not ready to sell?

Barnett loves to say that it took him 10 years to un-learn what he was taught in business school. University had trained him to be a middle-manager in big enterprises, he was totally unprepared for the realities of small business.

 Get Your free pdf copy of "12 things to do before you consider selling your business":
https://dbarnett.gumroad.com/l/12thingstodo/KenEdmonds

Connect with David here:
www.davidcbarnett.com
Twitter is @dbarnettmoncton
Linkedin is http://ca.linkedin.com/in/davidbarnettmoncton
Youtube is https://www.youtube.com/user/DavidCBarnett

What You Need To Do Sell Your Own Business - Interview with David Barnett

One in four workers plans to look for a new job in the coming months. Many are unwilling to give up their newfound autonomy and flexibility. Disenchantment with the way company leadership responded to the pandemic and the way in which companies put financial health ahead of employee health and safety also adds to the reasons for departures. Additionally, the pandemic made workers rethink their career paths and they’ve made up their minds to find work that’s satisfying and with a company whose mission aligns with their values.

Post-Pandemic Job Hopping - What Can Employers Do

The Big Idea: The importance of human connections to work satisfaction became evident during the past pandemic year of working remotely. As employers bring staff back into the office, they have an opportunity to build on those valued workplace relationships. Yet too often leaders reduce interactions with employees solely to measurements of their performance. As a result, many organizations feel sterile and void of passion. 

 Research indisputably supports the impact of love in the workplace — and no, not the romantic type, but the compassionate and caring type of love. It promotes teamwork, engagement, and employee wellbeing. Yet, creating a loving organization is a conscious choice that requires deep introspection and intentional work. It demands a strong measure of self-awareness — recognizing and understanding one’s self and one’s emotions — and removing the cloak of formality behind which many leaders hide.

The Critical Role Love Plays in Leadership Interview with Dr Zina Sutch

Darrell Amy is passionate about helping great companies grow
revenue. He's the author of the best-selling book Revenue Growth
Engine, How to Align Sales and Marketing to Drive Accelerate
Growth. he is the host of the Revenue Growth Podcast on the CSuite Radio Network and the co-host of Selling from the Heart
podcast. He is a member of the Forbes Business Council and a CSuite Advisor. As A Revenue Growth Strategist, he gets behind the
scenes, rolling up his sleeves to help company owners, sales leaders,
and marketing teams build revenue growth strategies. Welcome to
the show

Jennifer Filzen on The Give To Get Principle and Rockstar Marketing

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