As Senior Vice President of Global Direct Sales, Jennifer Parker was responsible for the strategic sales planning, execution and management of Peloton’s 140+ retail locations and inside sales representatives. Her team of more than 500 employees cultivate Peloton’s direct sales business of in-store experience, phone and chat introducing new customers to the Peloton Bike, Bike+, Tread, Row, Digital, Accessories and Apparel.

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Since joining in 2016, Jen grew Peloton’s retail footprint by 500%, largely contributing to the company’s rapid overall growth. With nearly two decades experience in corporate retail strategy, Jen has held roles at contemporary and luxury fashion labels such as Bloomingdales and Theory/Helmut Lang, where she served in several positions, including Vice President of Retail Operations and CRM, Vice President of Full Price Stores and Director of Retail Planning. Jennifer holds a BS in Marketing from Fairfield University. In her spare time, she can be found working out with Peloton, project managing her 3 kids’ life and sports schedules, and creatively trying to teach her kids how to earn their own money by creating their own businesses.

In this episode, Jennifer talks with Lilly Minkove about how her experience working in her parents' candy store set the stage for her career.