Idiot to Genius

Jeremy Howlett | LinkedIn’s Role in Altra’s Founding Story


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What if one simple question could change everything? For Jeremy Howlett, asking a question in a LinkedIn group set the wheels in motion for creating Altra Running, a brand that has redefined the running shoe industry. Jeremy shares how networking, identifying market gaps, and a willingness to embrace discomfort turned an idea into a global movement. “You have to get comfortable being uncomfortable,” he explains, reflecting on the persistence and belief it takes to build something truly innovative.

In this episode, Jeremy dives into the sacrifices of launching a startup, from overcoming skepticism to making financial commitments, while staying grounded by a strong conviction. “We knew we were onto something,” he shares, highlighting how passion and purpose fuel entrepreneurial success. He also discusses the emotional connection to Altra’s products and the impact the brand has had on the running world. “You have to have the reason why,” Jeremy says, emphasizing the importance of vision in sustaining momentum through challenges.

Whether you’re starting a business or looking for inspiration, Jeremy’s story proves that even an outsider can disrupt the status quo. His journey shows how asking the right questions and taking bold action can turn obstacles into opportunities.

Takeaways for Entrepreneurs:

  • A single question can spark a powerful chain reaction.
  • Networking is a game-changer for finding resources and support.
  • Market gaps are opportunities waiting to be filled.
  • Outsiders bring fresh perspectives to established industries.
  • Emotional connections to products help build lasting brands.
  • Persistence and a strong vision are non-negotiable.
  • Continuous learning drives long-term success.

Discover how a simple question ignited a movement and learn the lessons Jeremy picked up along the way. Are YOU ready to ask the right questions and start your journey?

Links to Explore:

Listen to Jeremy’s Podcast on Spotify: https://open.spotify.com/show/6Z9cctIsPnNIvrrmiicAyw
Learn more on Jeremy’s Website: https://jeremyhowlett.com
Follow Jeremy on Instagram: https://www.instagram.com/jeremywhowlett/

Altra Running Shoes: https://www.altrarunning.com



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