James Keyes has led two of the most recognizable brands in the world, 7-Eleven and Blockbuster, steering both through some of the most defining moments in modern business.
At 7-Eleven, Keyes transformed a company buried in $4 billion of debt into a global brand. Through data-driven innovation and a relentless belief that “change equals opportunity,” he led the company’s IPO and 37 straight quarters of growth, turning a convenience store into a technology-driven retail empire.
Then came Blockbuster. Keyes took the reins during one of the most misunderstood business battles of our time: Blockbuster vs. Netflix.
In this conversation, James reveals the untold story — from a near partnership with Google and YouTube that could have rewritten history to the devastating impact of the 2008 financial crisis. He reveals what it takes to lead when every decision counts, making billion-dollar calls under pressure, and staying composed when the world is betting against you.
Today, James is using those lessons to empower the next generation. Through his foundation, Education is Freedom, he’s reimagining how we teach curiosity, creativity, and cultural literacy.
His story is more than a corporate saga. It’s a masterclass in resilience, reinvention, and leading with truth in the face of perception.
We cover:
- The real story behind Blockbuster vs. Netflix
- How 7-Eleven became a $30B global brand through data and adaptability
- The near Google–YouTube deal that could have changed entertainment history
- Leadership lessons from the edge: crisis, confidence, and clarity
- Why the future of education depends on meta-skills like creativity and curiosity
// LINKS //
Instagram https://www.instagram.com/jeromedwightx/?next=%2F
YouTube https://www.youtube.com/@jeromedwightx
TikTok https://www.tiktok.com/@jerome.dwight
Spotify https://open.spotify.com/show/47yRU8VeRXZjvwwbS2CWgn?si=TFWYhoKYRziQbTjaXjuOjw&nd=1&dlsi=1ae5fe7561434a39
#JamesKeyes #ChallengerX #ChallengerMindset #Leadership #BusinessResilience #Blockbuster #Netflix #7Eleven #Entrepreneurship #Innovation #Education #AI #JeromeDwight