The Sales & Revenue Enablement profession has come a long way. But if we're all honest, we'd probably acknowledge that it is far from living up to its potential.

• It's rare for revenue leaders to perceive the enablement team as a strategic business partner.
• It's rare for an enablement team to be able to make a compelling case for its positive business outcomes.
• When there are layoffs, enablement teams are among the first victims.

In this episode, Jerry & Fiona dive into how we can course-correct and focus on the measurable, tangible changes Enablement practitioners can make, honing in on behavior changes rather than other traditional learning outcomes. Jerry talks about his new course, which is a practitioner's guide for reversing the negative trends we're seeing. It provides a new way of thinking about enablement programs as a whole, and detailed, practical guidance on how to execute that new approach.

Jerry's e-course on this topic is available now! Visit https://www.jerrypharr.com/bce

Jerry took a moment to amplify Del Nakhi - https://www.linkedin.com/in/del-nakhi/ and Crystal Nikossey - https://www.linkedin.com/in/crystalnikosey/ - they are sharing incredible insights about delivering measurable results within Rev orgs and partnering better with sales leaders.