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Jerry Seinfeld and Free Vacation Incentive Marketing with John Dwyer
In this episode, we are joined by marketing guru John Dwyer, the mastermind behind the Institute of Wow. John shares his innovative approach to direct-response marketing and explains how to create effective incentive-based campaigns. Learn how he convinced Jerry Seinfeld to be the face of a groundbreaking banking promotion that changed the industry. Discover the secrets behind successful marketing strategies that can help any business stand out and thrive in today's competitive landscape.
Chapters:
(03:11) Jd shares his story about how he got started in advertising
(05:12) What is direct response marketing, and how does it differ from traditional advertising
(10:10) convincing Jerry Seinfeld to help launch Virgin Airlines
(14:53) Comedy can boost sales in marketing and advertising
(16:58) Incentive-based marketing and examples of successful campaigns
(19:51) Less than 3% of businesses worldwide have ever used an incentive
(25:34) Direct response marketing is basically problem solution marketing
(29:14) Having the right community of positive entrepreneurial people is so important
(35:55) Jay Epstein has come up with an alternative to Microsoft's Windows 10
Sponsored by:
BLU Scholarship: https://www.blu.university/a/2147984849/YbykQKgP
John Dwyer bio:
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry… people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to leverage platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing “incentive-based marketing offers” that can be targeted to specific audiences.
His client list reads like a Who’s Who of business and includes Rupert Murdoch’s News Ltd, 7-Eleven, Westfield Shopping Centres, Walt Disney, KFC, and BP, to name a few.
Such companies have used his skills because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients, John certainly delivers.
Connect with John:
https://theinstituteofwow.com
https://vacationsincentive.com
Connect with Cosmos:
https://extraordinary-america.com
View all episodes
By Cosmos DarIn this episode, we are joined by marketing guru John Dwyer, the mastermind behind the Institute of Wow. John shares his innovative approach to direct-response marketing and explains how to create effective incentive-based campaigns. Learn how he convinced Jerry Seinfeld to be the face of a groundbreaking banking promotion that changed the industry. Discover the secrets behind successful marketing strategies that can help any business stand out and thrive in today's competitive landscape.
Chapters:
(03:11) Jd shares his story about how he got started in advertising
(05:12) What is direct response marketing, and how does it differ from traditional advertising
(10:10) convincing Jerry Seinfeld to help launch Virgin Airlines
(14:53) Comedy can boost sales in marketing and advertising
(16:58) Incentive-based marketing and examples of successful campaigns
(19:51) Less than 3% of businesses worldwide have ever used an incentive
(25:34) Direct response marketing is basically problem solution marketing
(29:14) Having the right community of positive entrepreneurial people is so important
(35:55) Jay Epstein has come up with an alternative to Microsoft's Windows 10
Sponsored by:
BLU Scholarship: https://www.blu.university/a/2147984849/YbykQKgP
John Dwyer bio:
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry… people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to leverage platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing “incentive-based marketing offers” that can be targeted to specific audiences.
His client list reads like a Who’s Who of business and includes Rupert Murdoch’s News Ltd, 7-Eleven, Westfield Shopping Centres, Walt Disney, KFC, and BP, to name a few.
Such companies have used his skills because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients, John certainly delivers.
Connect with John:
https://theinstituteofwow.com
https://vacationsincentive.com
Connect with Cosmos:
https://extraordinary-america.com