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Jes Scholz : The Biggest Lie About Domain Authority
In this episode of E-Coffee with Experts, our host Ranmay talsk with Jes Scholz, Marketing Consultant at Jes Scholz Consulting, to reveal the hard truths behind traditional SEO, link building, and brand visibility in the age of AI.
Jes explains why domain authority is a made-up metric we should all stop using—and what really matters when it comes to Google rankings and AI-driven discovery. She dives deep into how internal links, structured data, and entity-based optimization are now outperforming outdated keyword strategies.
She also talks about the rise of AI tools like ChatGPT and Perplexity AI, and how brands need to start showing up consistently across both traditional and AI search to build user trust. Jes urges marketers to stop obsessing over backlinks and start aligning all digital assets to reflect one unified brand identity.
Whether you're a founder, SEO manager, or growth marketer, this episode is packed with insights to help you rethink your strategy and drive smarter results.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:52: Introduction
01:52 - 03:08: From in-house to consultant: What really changes
03:08 - 04:10: Why global marketing experience changes everything
04:10 - 05:05: Data maturity gaps most companies still face
05:05 - 06:38: How SEO is shifting from keywords to entities
06:38 - 07:35: Example: Why “best beaches in Mallorca” isn’t enough
07:35 - 08:36: Are backlinks still important in 2025?
08:36 - 09:26: Jes’s take on internal links vs external links
09:26 - 10:40: AI-powered search: What brands need to prepare for
10:40 - 11:38: ChatGPT vs Google: Trust comes from both
11:38 - 12:48: The power of consistent brand signals across the web
12:48 - 13:56: Quick fix: How to clean up your brand presence
13:56 - 14:42: Jes’s realistic SEO prediction for 2025
14:42 - 15:40: Her dream breakthrough: Measuring brand salience properly
15:40 - 17:00: Rapid fire: favorite conference, job type, last Google search
17:00 - 18:48: Final Thoughts
https://www.linkedin.com/in/jes-scholz/
https://www.jesscholz.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Ranmay talsk with Jes Scholz, Marketing Consultant at Jes Scholz Consulting, to reveal the hard truths behind traditional SEO, link building, and brand visibility in the age of AI.
Jes explains why domain authority is a made-up metric we should all stop using—and what really matters when it comes to Google rankings and AI-driven discovery. She dives deep into how internal links, structured data, and entity-based optimization are now outperforming outdated keyword strategies.
She also talks about the rise of AI tools like ChatGPT and Perplexity AI, and how brands need to start showing up consistently across both traditional and AI search to build user trust. Jes urges marketers to stop obsessing over backlinks and start aligning all digital assets to reflect one unified brand identity.
Whether you're a founder, SEO manager, or growth marketer, this episode is packed with insights to help you rethink your strategy and drive smarter results.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:52: Introduction
01:52 - 03:08: From in-house to consultant: What really changes
03:08 - 04:10: Why global marketing experience changes everything
04:10 - 05:05: Data maturity gaps most companies still face
05:05 - 06:38: How SEO is shifting from keywords to entities
06:38 - 07:35: Example: Why “best beaches in Mallorca” isn’t enough
07:35 - 08:36: Are backlinks still important in 2025?
08:36 - 09:26: Jes’s take on internal links vs external links
09:26 - 10:40: AI-powered search: What brands need to prepare for
10:40 - 11:38: ChatGPT vs Google: Trust comes from both
11:38 - 12:48: The power of consistent brand signals across the web
12:48 - 13:56: Quick fix: How to clean up your brand presence
13:56 - 14:42: Jes’s realistic SEO prediction for 2025
14:42 - 15:40: Her dream breakthrough: Measuring brand salience properly
15:40 - 17:00: Rapid fire: favorite conference, job type, last Google search
17:00 - 18:48: Final Thoughts
https://www.linkedin.com/in/jes-scholz/
https://www.jesscholz.com/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]