In this episode of E-Coffee with Experts, host Ranmay chats with Jesper Nissen, Founder of schemawriter.ai, to explore why structured data has become one of the most underrated SEO superpowers in 2025.

Jesper shares his journey from building 750+ websites in the early 2000s to developing SchemaWriter, a platform that helps SEOs create entity-based schema the right way. He dives into how schema is no longer just for rich snippets, it's now a key component in how Google and AI tools like ChatGPT and Claude interpret your site.

You’ll learn:

• Why basic plugin schema isn’t enough anymore
• How to spot high-leverage schema opportunities
• What “entity SEO” really means (and why it matters)
• A real case study showing 30% traffic growth from advanced schema

Whether you're a hands-on SEO or just starting to understand structured data, this episode breaks it down in a refreshingly clear and tactical way.

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In this episode, we discuss:

00:00 - 00:26: Introduction

00:26 - 01:40: Jesper’s Journey – From Web Agency to Schema Innovator

01:40 - 02:59: SEO in 2008 vs Now – What’s Changed

02:59 - 04:28: Why Jesper Built SchemaWriter. ai

04:28 - 06:15: Why Schema Is Critical for SEO in 2025

06:15 - 07:41: How to Reverse Engineer Competitor Schema

07:41 - 08:10: What Entity-Based Schema Actually Means

08:10 - 09:45: Case Study – 30% More Traffic from Schema

09:45 - 10:03: How to Connect with Jesper

10:03 - 10:24: Final Thoughts

 Connect with Jesper Nissen

 linkedin.com/in/jesper-nissen-9508794

 https://seodanmark.dk

schemawriter.ai

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