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Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth


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Content doesn’t fail.
Misalignment does.

In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.

Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:

• 2–3× MoM membership growth
• 60% revenue increases
• Meaningful pipeline from partnerships and community
• Content that sales teams actually use

This episode is powered by MKG.  We handle the details so you can capture the market. 

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Back on T-R-A-C-KBy MKG Marketing Inc