Jess Wakefield shares her journey from working night shifts in a nursing home to becoming a funeral director, corporate leader, and innovator at Better Place Forests and EverIs.

In this candid conversation, she reflects on the pros and cons of corporate vs. family-owned funeral homes, the shift toward digital cremation planning, and her vision for a more seamless end-of-life experience that bridges hospice, doulas, funeral care, and grief support.

With insights from her manifesto on reimagining funeral service, Wakefield brings fresh perspective to an industry facing profound cultural and technological change.

Click here for complete show notes.