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Jesse Collier of 7 Silos Productions | Ep. 15
In episode 15 of The Big Roofs Podcast, the focus is on the intersection of video production and marketing strategies within the roofing industry. The episode features discussions led by Jesse Collier and John DeLaurier, who share their journeys and insights into leveraging video content effectively for roofing businesses.
From Jesse's transition from being a chef to a professional videographer to John's experiences implementing video marketing strategies, the episode offers valuable perspectives for roofing contractors looking to enhance their online presence.
Key topics include the importance of authenticity, personal branding, and establishing trust through video content. Practical advice is provided on improving on-camera presence, creating informative videos to address common customer queries, and utilizing personalized content to connect with potential clients.
The conversation also touches on the significance of finding the right videographer, investing in quality production, and utilizing digital platforms for marketing efforts. Throughout the episode, the speakers maintain a conversational tone, sharing anecdotes and humor while highlighting the potential impact of effective video marketing in the roofing industry.
00:00 - Video production backgrounds and marketing perspectives
06:35 - Video marketing for roofing contractors
11:52 - Video production and brand personification
14:20 - Small business marketing and personal branding
19:55 - Improving on-camera presence and comfort
25:27 - Video content for small businesses
32:31 - Video marketing for roofing businesses
38:48 - Using videos in roofing sales process
41:04 - Using videos to establish trust and stand out in the roofing industry
46:12 - The importance of caring for homeowners in roofing business
48:20 - Hiring a videographer for roofing marketing
53:31 - Video production quality and frequency for roofing businesses
58:22 - Video production and marketing strategies
1:04:29 - Business growth and marketing strategies
_______________________________________
Being on camera tips from Jesse:
- Relax
- It's ok to feel silly or dumb (you probably don't)
- Be outside yourself. The camera will compress your personality.
Questions to ask your videographer:
- They need to understand marketing.
- Avoid the most and least expensive.
- They should be curious about your business.
- Keep it simple, you don't need the fanciest camera equiptment to get a great result.
Find Jesse Collier on Instagram:
https://www.instagram.com/7silos
https://www.instagram.com/jtcollier
Marketing Book Recommendation: Alchemy - Rory Sutherland
______________________________________________
Book a ProLine demo today: https://useproline.com/demo/
View all episodes
By ProLineIn episode 15 of The Big Roofs Podcast, the focus is on the intersection of video production and marketing strategies within the roofing industry. The episode features discussions led by Jesse Collier and John DeLaurier, who share their journeys and insights into leveraging video content effectively for roofing businesses.
From Jesse's transition from being a chef to a professional videographer to John's experiences implementing video marketing strategies, the episode offers valuable perspectives for roofing contractors looking to enhance their online presence.
Key topics include the importance of authenticity, personal branding, and establishing trust through video content. Practical advice is provided on improving on-camera presence, creating informative videos to address common customer queries, and utilizing personalized content to connect with potential clients.
The conversation also touches on the significance of finding the right videographer, investing in quality production, and utilizing digital platforms for marketing efforts. Throughout the episode, the speakers maintain a conversational tone, sharing anecdotes and humor while highlighting the potential impact of effective video marketing in the roofing industry.
00:00 - Video production backgrounds and marketing perspectives
06:35 - Video marketing for roofing contractors
11:52 - Video production and brand personification
14:20 - Small business marketing and personal branding
19:55 - Improving on-camera presence and comfort
25:27 - Video content for small businesses
32:31 - Video marketing for roofing businesses
38:48 - Using videos in roofing sales process
41:04 - Using videos to establish trust and stand out in the roofing industry
46:12 - The importance of caring for homeowners in roofing business
48:20 - Hiring a videographer for roofing marketing
53:31 - Video production quality and frequency for roofing businesses
58:22 - Video production and marketing strategies
1:04:29 - Business growth and marketing strategies
_______________________________________
Being on camera tips from Jesse:
- Relax
- It's ok to feel silly or dumb (you probably don't)
- Be outside yourself. The camera will compress your personality.
Questions to ask your videographer:
- They need to understand marketing.
- Avoid the most and least expensive.
- They should be curious about your business.
- Keep it simple, you don't need the fanciest camera equiptment to get a great result.
Find Jesse Collier on Instagram:
https://www.instagram.com/7silos
https://www.instagram.com/jtcollier
Marketing Book Recommendation: Alchemy - Rory Sutherland
______________________________________________
Book a ProLine demo today: https://useproline.com/demo/