Beginning Balance

Jesse Introduces Spendfulness


Listen Later

Recently YNAB announced a major shake up in the way it talks about money. Jesse explains how the realization that each of YNAB's Four Rules was really just a variation of Rule One ("give every dollar a job") led to a deeper conversation about YNAB's core identity. Every year when the executive team met to reasses the company's purpose and direction, the team would change the stated purpose of the company. It became clear that YNAB wasn't a budgeting app, and it wasn't a set of rules for managing money -- there was some self-actualization happening in users that wasn't being captured by the way YNAB presented its method. Eventually the team landed on the word "spendfulness," to describe a state of spending money with purpose and intention.

 

Jesse discusses how the company has evolved to this point, and where it plans to go now that it has redefined its purpose and even changed it's methods (YNAB dropped the Four Rules for the Five Questions).

 

Mark wraps up the conversation musing on the pursuit of leisure, and why he has such a hard time indulging in leisure pursuits.

 

Mark Butler

The Money School: https://moneyschool.works

https://markbutler.com

https://letsdothebooks.com

 

Jesse Mecham

YNAB

https://www.youneedabudget.com

...more
View all episodesView all episodes
Download on the App Store

Beginning BalanceBy Jesse Mecham

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

69 ratings


More shows like Beginning Balance

View all
Andy Stanley Leadership Podcast by Andy Stanley

Andy Stanley Leadership Podcast

2,272 Listeners

The Jesse Mecham Show by Jesse Mecham

The Jesse Mecham Show

1,071 Listeners

The Ben Shapiro Show by The Daily Wire

The Ben Shapiro Show

154,663 Listeners

ChooseFI by ChooseFI

ChooseFI

5,128 Listeners

Pod Save America by Crooked Media

Pod Save America

87,219 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,434 Listeners

Crime Junkie by audiochuck

Crime Junkie

368,276 Listeners

Money For Couples with Ramit Sethi by Ramit Sethi

Money For Couples with Ramit Sethi

3,388 Listeners

Budget Nerds by You Need a Budget

Budget Nerds

110 Listeners

New Heights with Jason & Travis Kelce by Wondery

New Heights with Jason & Travis Kelce

18,439 Listeners