In June 2025 at YNAB Fan Fest Minneapolis, Jesse gave a talk about how money is a medium -- not just of exchange, but, ultimately, of you. When you really examine what it is that money does in the world, it is a thing which translates your energy and effort (required to earn the money) into tangible goods and services. When you draw a throughline between your work and your spending, money just falls away. It's simply a medium for you to express yourself in the world.

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When worry creeps in to your money, the knee jerk response is to think: "I just need to make more money, that will solve my problems." But as Jesse shares in a humorous conversation with his daughter, it's interesting how quickly you can spend more and more money in your mind. Unless you're a billionaire, money has a way of becoming stressful when you're only solution is to need more and more of it.

Jesse's approach when worry creeps in? Double down on YNAB. Go back to giving every dollar a job -- which is the core principle of the YNAB method -- and taking active control of your money. Doing this not only helps you create a plan for your money, it puts you in the driver seat of your money, and helps you regain confidence in your plan, one transaction at a time.

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It's no secret, college is expensive. But if you haven't looked in a few years, college has gotten really expensive, especially certain schools with a lot of name recognition and clout. Jesse has a senior in high school, so as he's been helping with the college application process, he's been pondering: is college worth it? And more importantly, is every college worth it?

As Jesse balks at the eye watering price of Yale (over $100k a year now), he urges listeners to really check in with their "why" for college, get clear about their priorities, and not get caught up in the hype of prestige.

Resources mentioned in this episode:

• The Price You Pay for College by Ron Lieber

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When you don't have a plan for your money, it can feel like money is in control of your life. That can be a terrifying feeling! YNAB can not only help you set a plan for your money, but reclaim control of your money, and control over your life.

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Money shouldn't keep you up at night, and it doesn't have to! Giving every dollar a job and asking yourself five questions about what your money needs to do not only grows your bank account, it gives you peace of mind (and better sleep)

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Did you make a resolution to have a "no buy year" this year? How's that going? While Jesse loves the idea of a no-buy year, mainly because he loves to experiment with money and behavior, he admits the concept of it is flawed. A "no buy year" typically means you refrain from making any non-essential purchases so that you can save more money. As Jesse explains, though, saving money really means being good at spending money, and the way you get good at that... is to spend money! Spend money according to a plan, after asking yourself 5 essential questions about what that money needs to do for you.

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Football season is nearly upon us, and Jesse is thinking about the pigskin again. And money, of course. When you look at the great sports movies, they usually revolve around a struggling team -- often a team of stragglers and dubious athletes -- and a great coach who motivates them, helps them find their desire to compete, and puts them in positions to maximize the abilities they do have. You can do the same thing with your money. Give your dollars jobs, identify the best places to use your dollars so that they can work together to achieve your goals. Coach your money from a disorganized mess (like a 6-year old soccer game) into an intentional, well-oiled, strategic athletic team.

It all starts with one rule, and five questions.

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Saving vs spending... there's no question which one is more fun, right? Obviously, spending! By comparison, saving feels like a chore, something you ought to do, the responsible thing to do, but is definitely less fun. After all, you get something when you spend -- an item, an experience, a service. With saving you get, well, just more money in a pile somewhere.

As Jesse points out, no one says "I have a saving problem" but you hear "I have a spending problem" all the time. It's because spending is concrete. It has weight to it. Spending has a clear line to the value of the money being spent and what you value in the spending of it.

Saving money is actually a misnomer. All money exists to be spent, whether it's now or in the future. Savings is really just spending that will take place in the future. When you follow the YNAB method and give every dollar a job, including your "savings" dollars, you are planning for how you will spend that money in the future. You're making your savings concrete, putting a vision behind those dollars.

When you reframe the idea of saving like that, all of a sudden it becomes much easier to do!

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You've probably heard the term "moving the goalposts," that is, a deceptive argument strategy in which you change the question, the criteria, or the standard by which you are evaluating something. The metaphor comes from sports, and it's a good metaphor for personal finance. Early in our adult lives we make a lot choices because money is scarce -- you choose to live with roommates instead of your own apartment, you skip buying something you want to prioritize schooling or training, for instance -- but as we get older and accumulate more financial resources our standards change and our choices change along with that. The goalposts move, so to speak.

Some call that lifestyle inflation or lifestyle creep, but Jesse doesn't like the term. It connotes something bad, something you shouldn't indulge in, but as Jesse points out, it's perfectly reasonable to want more things and different living conditions when you're older. That moldy apartment might have been fine as a college student, but with a family of five you probably want cleaner, more spacious accomodations.

So instead think of living a more expansive life as the goalposts shifting over time, and that's ok.  Just take some time to reflect back on where those goalposts started, and appreciate how well your spending aligns with your priorities.

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Personal finance is personal, as the saying goes, and the only constant in life is change, to employ another saying. On that note, Jesse issues a challenge in today's episode: change your plan! Add a category, put some money in it, delete a category, shuffle some dollars around... just make a change. This is a reminder to yourself that the beauty of a plan is it's flexibility. As life changes, your plan can change along with it.

Watch The Jesse Mecham Show on YouTube:

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Got a question for Jesse? Send him an email:

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